The orange flavor of Tic Tac Orange Mints unfolds like the experience of eating an orange out of hand. Flavor chemists want you to think of the real thing even if the candy doesn't have the same form factor as orange fruit. The result? Candy plays pretend, and our brain consciously plays right along with it because candy tastes good, inspires memories and is fun to eat.
Mass-produced candy ensures a specific eating experience every time and that's by design. Candy is a form of comfort and reward across cultures. When you eat candy, you expect it to taste exactly like you remember it. The everyday chaos of adult life is sublimated by candy's constancy. Add a few childhood memories and it's easy to get hooked on candy when you’re decades past being a kid.
The flavor chemistry in Tic Tac Orange Mints is an industry secret, but if you read the ingredient list you can do a bit of flavor sleuthing and decode what you sense, but can't see. Orange Tic Tacs contain: sugar, maltodextrin, tartaric acid, natural and artificial flavors, rice starch, gum arabic, magnesium stearate, ascorbic acid, Yellow 6 and carnauba wax. So, what does this mean? A sweet and sour profile at a quick glance, but there's more.
The first ingredient is sugar (sucrose) and that means sugar is used in the greatest quantity compared to ingredients that follow it on the ingredient list. Sugar is followed by maltodextrin, a polysaccharide that improves texture, taste and shelf life. Maltodextrin isn't sweet on its own. Amylase, an enzyme found in saliva, breaks down maltodextrin, which is absorbed by the body as glucose.
The next ingredient, tartaric acid, is found in grapes, bananas, tamarind, citrus fruits and wine. Tartaric acid's salt is potassium bitartrate, aka cream of tartar, which can be mixed with sodium bicarbonate to make baking powder. Congratulations! You've entered the realm of food science by investigating a candy ingredient list.
Pour yourself a glass of wine and congratulate yourself as you toast the wonders of tartaric acid! You've graduated from Sweet Tarts, Fun Dip and Smarties Candy Necklaces, all of which include a combination of malic acid and tartaric acid to create delightful puckering effects that turned you into a candy lover in the first place.
Natural and artificial flavors cited in the ingredient list for Tic Tac Orange Mints are just that. Specific molecular constituents used to shape the candy's unique taste and flavor are akin to a family recipe for pasta sauce. Family members who know the recipe pass it down from one generation to the next. In the food industry, proprietary knowledge and trade secrets are protected by legal and binding non-disclosure agreements. You don’t share them with anyone (it’s a “take-it-to-the-grave” kind of thing).
Ingredients used to flavor candy are natural, "nature-identical", and/or synthetic. Chemical compounds and single molecules that scream "oranges" and those that support the chemistry of orange flavor define a Tic Tac "orange" experience. An example of a supporting ingredient in orange flavor would be a material with a zesty green aroma associated with orange peel.
Gum arabic is ubiquitous as far as food applications go. It’s added to confectionary glazes and is also used as a probiotic. Rice starch smoothes the surface of candy coatings and has additional applications as well. Magnesium stearate, on the other hand, prevents ingredients from sticking to mechanical equipment in the manufacturing process. It's commonly used as a lubricant for tablets.
Ascorbic acid is also on the Tic Tac Orange Mints ingredient list. You may recognize it if you've read the ingredients label on a bottle of vitamins because ascorbic acid is another name for vitamin C. This doesn't mean that Tic Tac Orange Mints are vitamins, so you can't use this fact to make candy guilt go away or use Tic Tac Orange Mints to raise Linus Pauling from the dead.
Yellow 6 is also known as "sunset yellow" in the language of artificial food colors. Artificial colors are shelf stable (they don't lose their color quickly over time and under the proper storing conditions). This could change as companies like Kalsec, which specializes in natural food color technology, offer stable natural color alternatives.
It's interesting to note that Orange Tic Tac Mints sold outside the U.S. are colorless (they're white) due to rules and regulations related to artificial food coloring. In Canada, for instance, Tic Tac Orange Mints are packed in a plastic container that's tinted orange to signal flavor expectations in the absence of Yellow 6 food coloring.
Carnauba wax (Copernicia cerifera) is the last ingredient in Orange Tic Tac Mints and it's typically used as a coating or glazing ingredient. It's also one of the first ingredients you'll encounter in a store-bought orange (before you get to the cash register where Tic Tacs galore are staring you in the face). Carnauba wax is used in a proprietary form of artificial fruit wax that coats and protects fruit that's packaged and shipped to grocery stores.
Now that you know the story behind the ingredients in Orange Tic Tac Mints, it's time to do a little sensory evaluation on your own. The experience will tell you a lot about what flavorists do without saying a word. To get the most out of this or any other tasting exercise, make sure you take your time.
If you do the exercise quickly, you'll miss important flavor transitions that define signature candy tasting experiences. Bear in mind that flavor is defined as the intersection between taste and smell. If you are rushing or distracted, you risk having a one-dimensional experience that’s mostly focused on taste (sweet, sour, salty, bitter, and savory).
Go somewhere where you can taste the candy without distraction. The experience goes beyond "sweet, sour, done, now give me another one". Pop a single orange Tic Tac in your mouth and savor it, noticing the sequence of sensations from beginning to end. Do this twice. Once for the ah-ha moment(s) and a second time to embed the experience in your brain as a reference point for future candy tastings. Writing down sensory impressions after the second tasting is a good idea.
Sensory evaluation requires focusing on sensations and memories inspired by the tasting experience. Imagine what chemistry class would’ve been like if sensory evaluation exercises were included in the curriculum. You wouldn't be reading this. You'd be a flavorist working at a lab bench creating flavors for candy.
Mindfully tasting Tic Tac Orange Mints is akin to a candy-version of an orange from a flavor perspective. A sense of ephemerality sets in when you’re finished, but you can always taste another candy. Is eating orange fruit better than eating candy? Yes, but if you’re hankering for the perfect portion-controlled sweet, candy allows you to connect with flavor and memories, and there’s nothing wrong with that if you indulge in moderation.
Notes & Curiosities:
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The acid in citrus fruit causes the mouth to water. The same response occurs when you eat something that smells appetizing and tastes delicious. Common descriptors for orange fruit flavor are: acidic, citrusy, fragrant, fruity, sweet, tangy and zesty |
Tic Tac Orange Mints were launched by Ferrero in 1974. The original Tic Tac mint was called "Refreshing Mints" in 1969 and was changed to "Tic Tac Fresh Mint" in 1970.
Tic Tacs have nothing to do with the paper and pencil game called tic-tac-toe that's played in a three-by-three grid with "x" and "o" marks. The sound made by the candy as it rattles in the container inspired Tic Tac's onomatopoetic name.
There is no mint flavor in Tic Tac Orange Mints (though there's a green nuance that is more leafy than minty that shows up in the first half of the tasting experience). The term “mint” is used as an indicator of something a person eats for refreshment and/or mint-flavored mints.
Mindfully eating Tic Tac Orange Mints can be included in chemistry curriculum so that students grow up to be adults with a métier in flavor science. More information on becoming a flavorist (and/or flavor chemist) is available from the Society of Flavor Chemists.
If you're curious about the flavor industry read The Flavor Industry: From 1945-1995. This link takes you to the PDF download on the Society of Flavor Chemists website. The publication was put together by the American Sources Association on behalf of the Society of Flavor Chemists.
