Anatomy of a Tic Tac Orange Mint

The orange flavor of Tic Tac Orange Mints unfolds like the experience of eating an orange out of hand. Flavor chemists want you to think of the real thing even if the candy doesn't have the same form factor as orange fruit. The result? Candy plays pretend, and our brain consciously plays right along with it because candy tastes good, inspires memories and is fun to eat.

Mass-produced candy ensures a specific eating experience every time and that's by design. Candy is a form of comfort and reward across cultures. When you eat candy, you expect it to taste exactly like you remember it. The everyday chaos of adult life is sublimated by candy's constancy. Add a few childhood memories and it's easy to get hooked on candy when you’re decades past being a kid.

The flavor chemistry in Tic Tac Orange Mints is an industry secret, but if you read the ingredient list you can do a bit of flavor sleuthing and decode what you sense, but can't see. Orange Tic Tacs contain: sugar, maltodextrin, tartaric acid, natural and artificial flavors, rice starch, gum arabic, magnesium stearate, ascorbic acid, Yellow 6 and carnauba wax. So, what does this mean? A sweet and sour profile at a quick glance, but there's more.

The first ingredient is sugar (sucrose) and that means sugar is used in the greatest quantity compared to ingredients that follow it on the ingredient list. Sugar is followed by maltodextrin, a polysaccharide that improves texture, taste and shelf life. Maltodextrin isn't sweet on its own. Amylase, an enzyme found in saliva, breaks down maltodextrin, which is absorbed by the body as glucose.  

The next ingredient, tartaric acid, is found in grapes, bananas, tamarind, citrus fruits and wine. Tartaric acid's salt is potassium bitartrate, aka cream of tartar, which can be mixed with sodium bicarbonate to make baking powder. Congratulations! You've entered the realm of food science by investigating a candy ingredient list. 

Pour yourself a glass of wine and congratulate yourself as you toast the wonders of tartaric acid! You've graduated from Sweet Tarts, Fun Dip and Smarties Candy Necklaces, all of which include a combination of malic acid and tartaric acid to create delightful puckering effects that turned you into a candy lover in the first place.

Natural and artificial flavors cited in the ingredient list for Tic Tac Orange Mints are just that. Specific molecular constituents used to shape the candy's unique taste and flavor are akin to a family recipe for pasta sauce. Family members who know the recipe pass it down from one generation to the next. In the food industry, proprietary knowledge and trade secrets are protected by legal and binding non-disclosure agreements. You don’t share them with anyone (it’s a “take-it-to-the-grave” kind of thing).

Ingredients used to flavor candy are natural, "nature-identical", and/or synthetic. Chemical compounds and single molecules that scream "oranges" and those that support the chemistry of orange flavor define a Tic Tac "orange" experience. An example of a supporting ingredient in orange flavor would be a material with a zesty green aroma associated with orange peel.

Gum arabic is ubiquitous as far as food applications go. It’s added to confectionary glazes and is also used as a probiotic. Rice starch smoothes the surface of candy coatings and has additional applications as well. Magnesium stearate, on the other hand, prevents ingredients from sticking to mechanical equipment in the manufacturing process. It's commonly used as a lubricant for tablets. 

Ascorbic acid is also on the Tic Tac Orange Mints ingredient list. You may recognize it if you've read the ingredients label on a bottle of vitamins because ascorbic acid is another name for vitamin C. This doesn't mean that Tic Tac Orange Mints are vitamins, so you can't use this fact to make candy guilt go away or use Tic Tac Orange Mints to raise Linus Pauling from the dead.

Yellow 6 is also known as "sunset yellow" in the language of artificial food colors. Artificial colors are shelf stable (they don't lose their color quickly over time and under the proper storing conditions). This could change as companies like Kalsec, which specializes in natural food color technology, offer stable natural color alternatives.

It's interesting to note that Orange Tic Tac Mints sold outside the U.S. are colorless (they're white) due to rules and regulations related to artificial food coloring. In Canada, for instance, Tic Tac Orange Mints are packed in a plastic container that's tinted orange to signal flavor expectations in the absence of Yellow 6 food coloring.

Carnauba wax (Copernicia cerifera) is the last ingredient in Orange Tic Tac Mints and it's typically used as a coating or glazing ingredient. It's also one of the first ingredients you'll encounter in a store-bought orange (before you get to the cash register where Tic Tacs galore are staring you in the face). Carnauba wax is used in a proprietary form of artificial fruit wax that coats and protects fruit that's packaged and shipped to grocery stores. 

Now that you know the story behind the ingredients in Orange Tic Tac Mints, it's time to do a little sensory evaluation on your own. The experience will tell you a lot about what flavorists do without saying a word. To get the most out of this or any other tasting exercise, make sure you take your time.

If you do the exercise quickly, you'll miss important flavor transitions that define signature candy tasting experiences. Bear in mind that flavor is defined as the intersection between taste and smell. If you are rushing or distracted, you risk having a one-dimensional experience that’s mostly focused on taste (sweet, sour, salty, bitter, and savory).

Go somewhere where you can taste the candy without distraction. The experience goes beyond "sweet, sour, done, now give me another one". Pop a single orange Tic Tac in your mouth and savor it, noticing the sequence of sensations from beginning to end. Do this twice. Once for the ah-ha moment(s) and a second time to embed the experience in your brain as a reference point for future candy tastings. Writing down sensory impressions after the second tasting is a good idea.

Sensory evaluation requires focusing on sensations and memories inspired by the tasting experience. Imagine what chemistry class would’ve been like if sensory evaluation exercises were included in the curriculum. You wouldn't be reading this. You'd be a flavorist working at a lab bench creating flavors for candy. 

Mindfully tasting Tic Tac Orange Mints is akin to a candy-version of an orange from a flavor perspective. A sense of ephemerality sets in when you’re finished, but you can always taste another candy. Is eating orange fruit better than eating candy? Yes, but if you’re hankering for the perfect portion-controlled sweet, candy allows you to connect with flavor and memories, and there’s nothing wrong with that if you indulge in moderation.

Notes & Curiosities: 

 The acid in citrus fruit causes the mouth to water. The same response occurs when 

  you eat something that smells appetizing and tastes delicious. Common descriptors

   for orange fruit flavor are: acidic, citrusy, fragrant, fruity, sweet, tangy and zesty

Tic Tac Orange Mints were launched by Ferrero in 1974. The original Tic Tac mint was called "Refreshing Mints" in 1969 and was changed to "Tic Tac Fresh Mint" in 1970. 

Tic Tacs have nothing to do with the paper and pencil game called tic-tac-toe that's played in a three-by-three grid with "x" and "o" marks. The sound made by the candy as it rattles in the container inspired Tic Tac's onomatopoetic name.  

There is no mint flavor in Tic Tac Orange Mints (though there's a green nuance that is more leafy than minty that shows up in the first half of the tasting experience). The term “mint” is used as an indicator of something a person eats for refreshment and/or mint-flavored mints.

Mindfully eating Tic Tac Orange Mints can be included in chemistry curriculum so that students grow up to be adults with a métier in flavor science.  More information on becoming a flavorist (and/or flavor chemist) is available from the Society of Flavor Chemists. 

If you're curious about the flavor industry read The Flavor Industry: From 1945-1995. This link takes you to the PDF download on the Society of Flavor Chemists website. The publication was put together by the American Sources Association on behalf of the Society of Flavor Chemists. 

Ethyl Maltol Goes to a Cocktail Party

Welcome to chemical anthropomorphism, where Ethyl Maltol attends a

cocktail party, meets a candy bar, and tries to help cousin Maltol make 

friends. Spritz your favorite gourmand fragrance and join the party. Best

read whilst eating cotton candy, caramels or a hearty slice of bread.

Ethyl Maltol Goes to a Cocktail Party 

By Michelle Krell Kydd

Cotton candy pink

Pantone 9 2 8 6 "C", 

not exactly a taste trigger. 

Let's start over again,

shall we?

Oh really, just call me 

by my true name. 

I’m Ethyl Maltol. 

How do you do? 

Dentist, hmm. 

Do you remember

the "cavity creeps" in 

the Crest toothpaste commercial?

No matter how many times 

they said "we make holes in teeth" 

it never stopped me 

from eating candy in the 70s.

So, you want to know 

my family name? 

I'm a Pyranone. 

Nuanced, yes, I admit it. 

Not that my ancestors 

had anything to do 

with The Inquisition, 

but the name does possess 

the mischief of fire in it. 

Don't worry, I don't smoke 

or keep matches on my person. 

How about you? 

Oh really? 

You’re kidding. 

Really? 

Now that’s a twist. 

You’re a Caramello, 

how sweet. 

A pleasure to meet you. 

Mother was a chemist, 

which explains my name.

If you look it up, 

you’ll see a string of descriptors. 

Sugar, sweet, caramel, jammy 

with a strawberry-like aroma 

redolent of cotton candy.

Yes, that’s me, 

C7H8O3 formally.

A circus, fairground or

seaside boardwalk memory. 

Pick one, two or all three, 

but don’t get your hopes up 

Caramello, 

as we might be related.

The fact you've heard 

about my cousin Maltol 

means we can at least be friends. 

Maltol was named by 

my uncle, mother's brother,

who's also a chemist.

It was mother who gave me

my first lesson

on maltol synonymy;  

"sweet, fruity and caramellic, 

with a hint of 

strawberry and pineapple." 

I oh, none of this makes sense 

unless you remember 

the sweet dry vanilla scent 

of late autumn pine needles

that carpet forest floors.

It’s a distinct aroma 

that replaces the

green coniferous smells 

of spring and summer,

an infrathin between autumn

and the first winter snow.

Did you know that

maltol got its name 

from the smell of roasted malt? 

In our family the metaphor

is even richer than that.

Cousin Maltol's maternal ancestors 

were brewers and bakers. 

Close your eyes, Caramello,

and imagine the smell 

of loaves of bread 

growing golden brown 

in a large oven. 

Now, add another layer of smells 

and picture barley slowly roasting,

heat caramelizing the grains

making genies of smells 

that make children of us all

to the point of forgetting 

that there’s more time behind us 

then there is in front of us, 

as we grow old 

and are slowly betrayed 

by bittersweet strands 

of our own molecules. 

Maltol says it’s why he can’t say no 

to bread, beer or single malt scotch. 

It's also why he collects rare

and obscure conifer essences,

and swears by Siberian larch.

That's a fine-looking glass

of scotch he's enjoying.

You can tell by the 

tulip-shaped glass. 

Shall we join him?

You can ask him about

his curious scent collection.

Just be sure to mention

that I told you about it,

if, and only if, the timing is right.

He's rather sensitive about it.

You'll know that he trusts you

if he shares a carefully folded copy

of a magazine article on pine trees

that he keeps inside his wallet.

He makes a new copy

every few months or so,

as the creases tend to tear.

The article was published

on September 1st 1959, 

which happens to be his birthday.

Sometimes, he jokes and

says it’s his birth certificate.

Notes & Curiosities

Image Credit: Candy-Floss Coneheads via Ylvers on Pixabay.

Inspiration for this post includes, but is not limited to: the poems of James Schuyler; chemistry; an article in The Atlantic by Nicholas T. Mirtov (September 1, 1959); and a description of a cotton candy smellscape in Joe Hill’s “Dark Carousel,” a short story that appears in Throttle. 

The air was redolent with the cloying perfume of cotton candy, an odor that doesn’t exist in nature and can only be described as 'pink' smell. 

Sugar used to make cotton candy is subject to heat and spun into filaments that are collected on a stick-like paper cone. Modern cotton candy, unlike the original version which looked like a white cloud, is enhanced with flavor-color blends. The smell of warm, spun sugar complemented by artificial flavors and colors shapes flavor expectations and smellscapes. 

Pink vanilla (Silly Nilly) and blue raspberry (Boo-Blue) flavors were created by Gold Medal Products Corporation. (They perfected American cotton candy machines with the inclusion of a sprung base in 1949.) The two historic flavors are archetypal and haven't lost their charm. 

The 2022 version of the Material Safety and Data Sheet (MSDS) for "Silly Nilly Flossugar" lists vanillin and artificial flavors in the ingredient list. Artificial flavors combined with vanillin aren't identified as they're proprietary. For the record, common ingredients used in various brands of pink cotton candy flavor include, but aren't limited to: ethyl maltol, ethyl vanillin, vanillin and furaneol. 

Knowing the identity and aromatic profile of a compound doesn't tell you how ingredients in combination behave with one another. This is where things get sticky for curious fans of cotton candy who aren't flavor chemists. Vignon's profile for nature-identical Strawberry furanone (aka furaneol) shows how versatile a single ingredient can be in flavors and fragrances, which clarifies a few things. 

The role of flavor enhancers in cotton candy can't be underestimated. They play a supporting role by amplifying what's already there. Maltol was isolated from the bark of larch trees and pine needles before it was synthesized in 1947.  Ethyl maltol was produced synthetically after chemists figured out how to synthesize maltol. Both materials enhance flavor and fragrance formulas. 

The application of ethyl maltol in perfumery began with Angel by Thierry Mugler (1992). On the flavor side, ethyl maltol enhances caramel flavor in confectionary. The aroma profile of ethyl maltol and maltol are in the poem that accompanies this post. 

Falco Riot and Octyl Fora Go Missing

Falco Riot, creator of Octyl Fora perfume, described the effect of his fragrant creation with a stale, twentieth century trope, “with Octyl Fora you're transformed into a living philter.” 

When questioned about the ingredients used in the AI-generated fragrance, Riot exhaled an aloof sigh, detaching himself from the question with another query in an attempt to appear avant-garde.

 “We're all made of memory and metaphor, wouldn't you say?” 

Eight months later, everyone who attended the Octyl Fora fragrance launch went missing, including Riot. Ten drums containing Octyl Fora concentrate, stored in an obscure warehouse district in the city, also disappeared. 

The team responsible for collecting evidence cracked the numeric code on the warehouse door. The numbers spelled “it smells" using an A1Z26 cipher. 9*20*19*13*5*12*12*19.

They should have known better. The code wasn’t a barrier; it was an invitation. 

Investigators examined surfaces in the empty, temperature-controlled room where drums of fragrance concentrate were stored. Handheld sensors analyzed walls, floors, cabinets and doors. 

Each device lost power after four attempts to read a surface. None of them detected an unusual compound before they stopped working. 

Clary Otafo, who'd worked with the team for 10 years, looked at his colleagues and rolled his eyes. 

“Emperor's new clothes, eh?” 

His eyes kept rolling. A low hiss escaped between his teeth. He fell to the floor and stopped breathing. A translucent vapor rose up from the floor and outlined his body like a chalk mark.

Ray Focolt, the youngest member of the team, closed the warehouse door as his colleagues fled ahead of him. The knob was ice-cold and stuck to his palm before the latch bolt released, and he could relax his grip. 

By the time he got into his car, Focolt barely remembered moving one foot in front of the other to get there. That’s when he noticed a strange feeling in his right hand, the same hand that closed the warehouse door. 

The skin of his palm was slightly raised in a quarter-shaped circle at the center. In the middle of the circle there was a line drawing of a nose. An angled slash ran through it. 

Focolt blinked a few times and looked at his palm in disbelief. 

The car seat next to him sank in the center. The impression was punctuated by a decompressing squeak of leather. Focolt was too busy looking at his hand to notice.

The image on his palm faded into itself and shimmered as it disappeared. He was about to start the car when he sensed someone breathing next to him.

“I know you can’t smell, Ray.” 

“What the hell?!” 

The radio turned on. Digital numbers veered left of the dial and stopped at the sound of John Lennon’s voice: 

 

We're playing those mind games together,

Pushing the barrier, planting seed. 

Playing the mind guerrilla,

Catching the mantra "peace on earth".

We all been playing those mind games forever, 

Some kind of Druid dude, lifting the veil. 

Doing the mind guerrilla, 

Some call it magic, the search for the grail. 

The radio went silent at “grail” as the passenger side door opened with a slow deliberate creak.

“Until we meet again, Ray. I have a little something to tell you.” 

Focolt shut the door, turned on the ignition, and sped off. He never got ticketed for running four red lights in a row on his way home. He didn’t get much sleep that night either.

Notes & Curiosities:

Artificial intelligence and perfumery were explored in a 2014 post titled "The Unstoppered Bottle of Perfume". "Falco Riot and Octyl Fora Go Missing" is infused with a 2024 ethos and hints of science fiction. The story is an intentional fragment. I'm formulating a scent to go along with it for a future Smell & Tell program at the Ann Arbor District Library. 

There are non-fictive elements in "Falco Riot and Octyl Fora Go Missing," one of which is the use of handheld sensors. They exist in real life and are rapidly improving. Portable spectroscopy allows samples to be taken in the field versus the lab. Curious? Get all the nerdy details here.

Scent in Film: The Scent of Earth by Amit Dutta

Scene in an Indian perfume shop from The Scent of Earth, a short film 
by Amit Dutta (2021). The film captures the essence of episodic memory.

The Scent of Earth by Amit Dutta utilizes stop-motion animation to explore the smell of rain on parched earth at the start of India’s monsoon rain. The narrator in the film articulates encounters with the aroma in childhood memory vignettes that reawaken and crystalize when he discovers a flask of mitti attar ("earth perfume") at a bazaar by chance. The essence, a codistillation of earthen pottery and sandalwood, is imbued with the scent of the landscape and a history of encounter with a centuries-old style of perfumery.

Smells, as an experience, aren't permission based. They are perceived as the autonomic result of breathing. We neurologically detect smells before we can describe them and it happens in a flash. Molecules that comprise smells make physical contact with olfactory receptors, generating memories and emotions before they can be expressed as language. James McHugh captures the liminal quality of smell when he writes: "Smell has the strange, almost paradoxical, nature of being both a remote sense and a contact sense." 

Amit Dutta brings a clear understanding of the embodied aspect of smell throughout The Scent of Earth. The voice and storytelling style of the narrator (it’s the filmmaker's) are gentle, relaxed and guileless. This makes the portrayal of smell relatable to anyone who’s ever experienced a meaningful scent in all its timeless profundity. Mitti attar is the catalyst for awakening memory and inspiring storytelling, which in turn touches on the art of perfume making in Kannauj. It’s a thoughtful admixture of scent, culture and film.

Mitti kulhad (earth cups) made from unfinished clay are fired in a kiln, broken into shards, and used to make mitti attar. Whole cups, which are designed for drinking tea, impart an earthy flavor. 

Viewers experience the transporting quality of smells through the speaker’s visual and articulated memories as they follow the narrative arc of the film. The script has a literary flavor when extracted from the film, which is just over two minutes long: 

"In my childhood, one smell that affected me the most was the scent of the earth when it rained for the first time after a hot summer. The smell was so subtle that sometimes I wondered if it existed at all. 

Everybody felt it, but no one ever expressed it. It was difficult to articulate that scent. I did not pay much attention to it and eventually forgot about it. 

Many years later, in a small bazaar, I saw a small bottle of perfume. The label was in Hindi and it said ‘Earth Perfume'. It made me curious when I smelled it; it was exactly the same smell that I experienced in my childhood. 

With it, memories of my childhood also came back, not as one particular incident, but as various assorted images. I saw myself going back to school in a horse-cart, my mother teaching at the same school, the school that was close to the border. 

There were a few destroyed tanks and bunkers, reminiscent of old wars. The broken tanks and bunkers had gathered dust, colorful flowers grew on them. Rain fell on those flowers and gave out the same scent. 

The shopkeeper told me that this scent was made in Kannauj, where they have been making it for centuries. What fascinated me was the scent, which I even failed to spell out, was experienced by someone in ancient India, who tried to capture it and succeeded! 

I bought that bottle, and with it my childhood—in a small bottle."

The duality of terrestrial experience (the smell of rain on parched earth) and the ability to distill the terrestrial (sandalwood and shards of fired earthen clay) bookend the narrator's sense of wonder at the close of the film. The Scent of Earth is a filmic ode to its namesake. What we are left with is proof that the extraordinary can be found in something as ordinary as dry earth that crumbles between the fingers like dust, and smells of the heavens in the rain.

Camel skin attar bottles from Kannauj are known as kuppi (aka khupi and kuppa). They're designed for aging attar. The skin breathes and allows water to evaporate. Mature attar is decanted and sold as perfume. 

Notes and Curiosities

The Scent of Earth is narrated and directed by Amit Dutta. Animation by Ayswayra S. Dutta. Sound by Sukanta Majumdar. English subtitles are available for the Hindi language film, which is 2:09 minutes long. The short film was uploaded to YouTube by Matra Publications on December 7, 2021, and is available for viewing at: https://www.youtube.com/watch?v=DJF0N0E7H4Q. 

Mitti attar is a codistillation of clay shards in sandalwood oil. The perfume resembles the smell of rain on parched earth, and possesses a distinctive touch of woody sweetness. Parched earth that accumulates moisture from rain smells more intense in nature than the aromatic outcome of a codistillation of clay shards in sandalwood. The profile of co-distilled "earth" in aged mitti attar smells earthy, dusty, and flinty. It's a softer aromatic expression of geosmin (aka petrichor) that emanates from freshly turned soil that’s familiar to gardeners and farmers. 

McHugh James. Sandalwood and Carrion : Smell in Indian Religion and Culture. Oxford University Press 2012. [A quote from page 25 is referenced in the second paragraph of this article.]

Shulman, David. “The Scent of Memory in Hindu South India.” RES: Anthropology and Aesthetics, no. 13 (1987): 122–33. [Read the section on vāsanā in the lower left-hand column, on page 123. It goes into beautiful detail with regard to the nature of smell memory from a Hindu perspective.]